Companies now have more than ever access to data, where information flows freely through large-scale organizations. The increased Internet speeds and information transmission capacity and the proliferation of the IoT (Internet of Things) devices connect various sensors, gadgets, and tools, each of which gathers data points together.
However, with this kind of technology still in its relative infancy, in the short term, it will become increasingly important to leverage this data volume to ensure that it is used to its full potential. Here comes the need for a Business Intelligence (BI) Analyst role.
What is Business Intelligence?
Business intelligence (BI) can be defined as information sets provided through data analysis and information management, informing business leaders about the areas for a response. It can be linked to evolving global developments or changing domestic demands. A way to understand BI is to see if it draws data from internal or international sources that guide business development goals.
Importance of BI analyst
BI is a varied, broad field that focuses or specializes in several different fields. This variety provides a great deal of career versatility without altering the areas of experience or know-how.
The role of BI Analyst is more esteemed and relevant for organizations. Top decision-makers opt for more spending in the field of development and cannot outsource the job. They understand that analysts need to have a constant presence in the company to ensure that what they do fits with the business’ current and future needs.
To improve business productivity and profitability, BI Analysts enable a company to use data that it already gathers. They combine vast volumes of data by efficiently querying databases and then produce reports and identify patterns for successful market insights. They must have various Big Data expertise, particularly data analysis and good market understanding. The demand for skilled BI Analysts and managers is projected to grow to 28% by 2020 and 14% by 2026.
Roles of BI Analyst to explore
Their primary role within an organization’s overall Business Intelligence System is to provide a vertical bridge through the company to communicate high-value information to support decision-making demands.
A BI analyst is responsible for conducting the procedures, programs, and divisions of a corporation or organization used in conjunction with broad sets of specific data like KPI’s. A BI analyst allows you to think critically, make data-based decisions, and find new, useful insights. They must be able to understand both the current structures of the organization and the company’s community.
Steps to start a successful BI Analyst career
Let us dive into the all-important first steps towards making a career as a BI Analyst.
A company expects awareness and insights through a wide array of social media channels and media analytical tools for business marketing-driven BI Analyst positions. A dual degree in IT and communication and media qualifications will be an asset to these positions.
However, whether the company intends to extend its position in the future or needs a BI Analyst ready to shift to a senior or management level position, the job description typically needs to explain expectations for more comprehensive business details, communication skills, and industry experience. Successful applicants should have postgraduate skills such as an MBA or broader related business experience.
Undergraduates need to pursue degrees in information technology, computer science, data science, business management, engineering, business, or an associated area to provide insight into business and organizational processes. It would help if you looked for data architecture classes, database design, data mining, and data visualization. Before you graduate, you should also acquire the right Excel, SQL, and Tableau skills.
Although the types of skills needed would depend significantly on the organization’s size and scope, they can be expected from the beginning to add value to its technological, analytical, and problems solving skills. The particular BI skills needed for a career in the field depend on whether you choose to be a back-end professional or a front-end BI professional. You can see back-end BI skills as more technological in the context of online data visualization tools and related to creating BI platforms to simplify things.
Front-end experience in analytics and business intelligence is based mostly on the presentation and communication of data to others. Regardless of your decision, as your career progresses, you can still change paths.
Gain best work experience
One way to start a business intelligence career is through an internship at an organization with a dedicated analytics department, teaching you about DSS tools. It’s also a fantastic idea to have an entrance to a consulting firm. Another excellent solution is to obtain experience, such as a data scientist or data visualization intern, at a BI provider’s office. It will help you to immerse yourself in the core business and gain prior practical experience.
Earn a professional certification/credential
Obtaining a professional certification, such as Microsoft’s Certified Solutions Expert in business intelligence, can show that you can effectively use and build SQL and provide data-based solutions. A qualification in a specific programming language would be an alternative. Take data-visualization and Tableau online training to qualify for a job role easily.
Land in the best BI Analyst positions
You are a successful choice for business intelligence analyst roles after improving your business and technical talents, obtaining at least four years of work experience, and earning professional certification. Alternatively, if the position is available, you might request a promotion within your company.
Upskill with an advanced degree
An MBA is preferred for this position, but a master’s degree is usually not required if an applicant has enough experience and professional certificates. You can also get your IT master’s degree or master’s degree in the sector you want to specialize in.
BI analysts can develop their know-how in any industry that manages vast volumes of knowledge, including non-profit and public sector organizations. If profit is the crucial incentive, both small and large, Fortune 500 businesses need a unique combination of corporate proficiency and technological knowledge employed by BI analysts.
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Harsha VC is a freelance writer. He is a MA English graduate from the reputed university of India. He writes on different topics on automobiles, banking, travel guides, and organizational roles and responsibilities.